The production time of electric oven has been more than 10 years in China, but sales time of large-scale stores is short. So the electric oven has a double meaning for the Chinese market: first, China is a very important home electric oven manufacturing base in the world. The electric ovens manufactured by many large enterprises are sold in many countries around the world. Over time, China's household electric oven technology development has more advanced products to provide cost-effective good for Europe and the United States and other countries. Second, China is not only an electric oven-producing country, is also becoming the consuming nations of the electric ovens. Many professional brands market gradually expand in the domestic kitchen appliances(gas cookers), and the electric oven market becomes hot up. The data shows that domestic Built in ovens get rapid market growth, to achieve an annual growth rate of more than 50% every year for the past three years, and the market's top 5 brands enhance their market share to more than 75%.
Electric Oven Market in Europe and the United States
Consumption of grilled food, in fact, is the most original eating habits of humans in ancient times, and it is also one of the hallmarks of human civilization. This diet cooking practices has continued to the present. However, in different countries and regions, there are still great differences in cooking habits. The family of Europe and the United States and other countries, for example, Westerners like to eat grilled food, such as toast, bake cookies, roast beef, etc. Therefore, the gas oven is one of the products of the essential kitchen appliances in the kitchen of the family in Europe and America. In most of Europe and the United States the family's kitchen, the oven is divided into the kitchen big oven and removable small electric(Gas Water Heater) oven. In Western families, oven is just like the rice cooker at home of Chinese people. The difference is, in the kitchen of the family in Europe and America, a large electric oven product is equipped by the real estate developers with a good standard; small oven is for the consumers to buy in the supermarket. This is one of the reasons why a large number of European and American markets consumer of electric ovens.
The Electric Oven and Diet Culture
Ever since 2007, the export of electric oven is influenced by the many negative effects of exchange rates, labor costs, and market demand decreased. Thus, export-oriented enterprises have the capacity expansion of the domestic markets, as the extraordinary period is an important means to enhance the level of corporate profits. And if we want to explore the domestic market, it is necessary to understand the Chinese food culture and consumption habits, promotion programs and develop a culture of baking cooking atmosphere.
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